Whitney Capps spent the last 12 years teaching the Bible to womens’ groups all over the United States. While she loved her work, she found herself with an ever-growing travel schedule – and didn’t want to spend even more time away from her family. Now, at Simple Seminary, Whitney helps other women studying the Bible to have “a-ha” moments. She helps her members make connections between passages and provides a little hand holding along the way.  Today, Whitney joins the podcast to share why the membership model helps her make the most of her gifts without being away from home, why you don’t need to be an expert to have a successful launch, and how full transparency allows her audience to feel like they’re together with her on a unique journey.

Key Takeaways

  • How Whitney discovered the membership site model. 
  • Why working with a highly-specific, targeted niche helped Whitney build a ton of momentum.
  • The reason a lack of education or credentials in her field helps bolster Whitney’s credibility for her audience – and why it makes her so much more relatable. 
  • What Whitney’s beta launch looked like – and the unique strategies she used to build a kind, gracious, and sympathetic audience much larger than she ever expected.
  • Why prepping an entire year’s worth of material at once would have left lots of Whitney’s students in the dust – and the benefits of building your membership site piece-by-piece as you go along.

Free Give

TRIBE membership guide

FREE Guide – Launch & Grow a Profitable Membership Site

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Memorable Quote

  • “Travel is taxing, it’s hard, and it’s difficult in particular to be away from your family. It got me interested in communicating with people in a way where I wouldn’t have to add more dates to my calendar, but I could still do what I love.” – Whitney Capps
  • “I didn’t know that starting a membership site was accessible for anybody.” – Whitney Capps

Episode Resources

Transcript

Read The Transcript To learn more and get access to all episodes, visit our podcast page!
Shelli Varela
Author

When you reframe your inner story, you reframe what’s possible. This is the mantra of our host, Shelli Varela who achieved incredible success, blazing a trail to become a fire captain, author, TED speaker, and host of The Yes Effect on Entrepreneur's list of 48 Best Podcasts for Entrepreneurs. Today, she uses the same approach to show people how to magnetize their message to achieve their dreams, and discover how they can make a BIGGER impact.

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