After 23 years in sales, Catherine Watkin left her corporate career in search of fulfillment. After years of retraining and many conversations with her friends, she found herself brought back to sales, but in a completely new way.

Now, Catherine is the UK’s leading expert in authentic and heart-centered sales. She teaches gifted entrepreneurs who feel awkward about selling how to attract and enroll clients in a way that’s in alignment with their values. Through her Business From The Heart membership community, she helps people grow their businesses with integrity and stop saying, “I’ve got to grow this business.”

Today, Catherine joins the podcast to talk about coming back to a career that you didn’t love in a way that you do, transitioning from offering a high-end online course to a membership site, and why there is no one business model for everyone – no matter what the old pros have told you.  

Key Takeaways

  • Why Catherine left her career in corporate sales – and how she was naturally led back to a new career that utilized what she had learned.
  • The reason Catherine started with an online course – and how, despite major success, she ended up “breaking her own business model.”
  • The doubts and uncertainty Catherine felt as she prepared to launch her membership site – and how she used her previous course to prepare here first launch.
  • How membership sites reduce your stress, allow you to scale, and ensure that you will have revenue to run – even if you don’t have a 100% retention rate.

Free Give

TRIBE membership guide

FREE Guide – Launch & Grow a Profitable Membership Site

Ready to reclaim your time and attract more monthly paying customers? Our step-by-step guide will show you how to build a membership site that turns your passion into recurring profit. Click here to download!  

Memorable Quote

I was told very clearly by a couple of my early mentors that the only way to have a successful business was to have this high-end offering, and it’s so not true. I think it’s about tapping into what feels really good and juicy for you.” – Catherine Watkin

Episode Resources

Catherine Watkin website

Business From The Heart

Transcript

Read The Transcript
Shelli Varela
Author

When you reframe your inner story, you reframe what’s possible. This is the mantra of our host, Shelli Varela who achieved incredible success, blazing a trail to become a fire captain, author, TED speaker, and host of The Yes Effect on Entrepreneur's list of 48 Best Podcasts for Entrepreneurs. Today, she uses the same approach to show people how to magnetize their message to achieve their dreams, and discover how they can make a BIGGER impact.

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