Working as a personal trainer and coach, Brittany Byrd was making great money, but she was also working 15+ hour days to accommodate her clients’ schedules. Struggling to do right by her clients, she needed a better way to get great results. 

Now, at Total Body Transformation, she coaches women online to give them the focus, love, and attention they need to succeed not just at the gym, but with their nutrition and mindset. 

Today, Brittany joins the podcast to talk about the problems on both sides of the fitness industry she set out to fix, why online coaching gets better results than in-person coaching, and what you need to do in order to best serve and do right by your clients.

Key Takeaways

  • Why Brittany’s hugely successful personal training services became unsustainable – and why this is an extremely common problem for trainers and coaches in any industry. 
  • The moment Brittany realized she needed to do something different. 
  • Why the first version of your membership might “suck” – and why that’s completely okay, so long as you’re authentic, transparent, and provide your clients with the information they need. 
  • How to set the price you want to be paid from the outset – and why her attempt at launching with a lower price point was a disaster. 

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Memorable Quote

  • “I love what I do. I thought, ‘There has to be a better way to serve people.’” – Brittany Byrd
  • “If I can’t get someone results, I don’t deserve their money.” – Brittany Byrd

Episode Resources


Read The Transcript


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Shelli Varela

When you reframe your inner story, you reframe what’s possible. This is the mantra of our host, Shelli Varela who achieved incredible success, blazing a trail to become a fire captain, author, TED speaker, and host of The Yes Effect on Entrepreneur's list of 48 Best Podcasts for Entrepreneurs. Today, she uses the same approach to show people how to magnetize their message to achieve their dreams, and discover how they can make a BIGGER impact.

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