Heidi Easley was an art teacher for 10 years when her husband lost his job and they lost their home. To cope with the pain and embarrassment of bankruptcy, she started painting surfboards as a way to heal – and discovered a profitable business along the way.  When she and her husband moved to North Texas, Heidi was asked to teach a paint party. Now, in her membership site, Texas Art & Soul, Heidi teaches other women how they too can run a profitable paint business – even if they don’t have an art degree or if they’ve only painted a handful of times in their lives.  Today, Heidi joins the podcast to share the story of how she coped with her losses through art, why it’s okay to fail at any age, and the action steps you can take to plan a membership site of your very own.

Key Takeaways

  • Why bankruptcy made Heidi feel like she had no control over her life – and why she’s no longer ashamed or embarrassed about that time of her life. 
  • The moment that changed everything, shot up Heidi’s confidence, and made her realize she could make money doing what she loved.
  • Why Heidi felt guilty about wanting more than just a great teaching job – and the opportunity that led her into the world of teaching paint parties
  • Why she started teaching other women how to make money doing paint parties of their own.
  • The reason it’s okay to fail, even if it happens in public – and what Heidi wants you to think about as you envision your membership site instead of worrying about what happens if you don’t have immediate success.

Free Give

TRIBE membership guide

FREE Guide – Launch & Grow a Profitable Membership Site

Ready to reclaim your time and attract more monthly paying customers? Our step-by-step guide will show you how to build a membership site that turns your passion into recurring profit. Click here to download!

Memorable Quote

“It’s just a matter of finding opportunities and taking them.” – Heidi Easley “Fail. Fail again. Get up. Try again. It doesn’t matter in the end.” – Heidi Easley

Episode Resources

Transcript

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Shelli Varela
Author

When you reframe your inner story, you reframe what’s possible. This is the mantra of our host, Shelli Varela who achieved incredible success, blazing a trail to become a fire captain, author, TED speaker, and host of The Yes Effect on Entrepreneur's list of 48 Best Podcasts for Entrepreneurs. Today, she uses the same approach to show people how to magnetize their message to achieve their dreams, and discover how they can make a BIGGER impact.

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